Chief Executive Officier/ Co-Founder
Fernando is a highly creative professional, with an incredibly accomplished track record of skillful entertainment marketing. Who for over 18 years, has been successfully using urban communication tools and branding as a way of life.
He is considered by many to be one of the Midwest’s leading independent creative consultants and entertainment developers. Fernando is a creative consultant with proficient knowledge that evolved from independent and creative direction, development of special events and projects encompassing all facets of entertainment, including clubs/club nights, concert promotions, promotions and marketing for major recording artists, promotions for film and soundtrack and has creatively developed and produced for television.
He has worked in a variety of capacities including Promotions, Marketing, Special Events, Concert Promotions, Special Project Development, and Implementation for performers such as Melba Moore, Salli Richardson, Danny Boy, Harry Belafonte, Outkast, Public Enemy, Groove Theory, Mary J Blige, 112, Chaka Khan, Bones Thug N Harmony, Brandy, Eve, George Tillman Jr., Boyz II Men, Blackstreet, Cee-Lo, Monica, Total, Lil Kim, Xscape, Diddy, LL Cool J, Usher, Ashanti, Do or Die, Foxy Brown, Brownstone, Crucial Conflict, Dru Hill, Snoop Dog, Twista, Ann Nesby, Busta Rhymes, and Jay-Z, among others.
Chief Operations Officier/ Co-Founder
Revin has been a prominent force in the Chicago Metropolitan area for more than three decades. He has dedicated a large portion of his career to community empowerment and being the primary strategic advocate for programs and projects that elevate “underserved” families consisting of seniors, adults, young adults, teens, ex-offenders, and single parents.
Through the use of excellent communication skills, professional expertise with social services, and formulation of key political relationships, he has sustained liaisons and strategic alliances that effectively and efficiently facilitate executions of plans resulting in notable successful outcomes for the community, businesses, public agencies, and private agencies alike.
Revin’s extensive community activism experience includes: Vice Chairman – the National Black Agenda Consortium; Family Focus Lawndale Program Coordinator (for 15 years); Director of Mission Men Father Support Group (for 10 years); Director of Research and Community Outreach of National Block Club University (a Network of 250 Block Clubs); Former NCAA Division 3 Assistant Men’s Basketball Coach – Aurora University; US Minority Contracts Advocate, Greater Far South Halsted IL RT 1; Chambers of Commerce Advisory Board; Employment Planning; Co-Author of “Blacks To Work State Government”; Legislative Advocacy 2010-22; Campaign Liaison – State Representative LaShawn K. Ford and Small Business and Workforce Development Advisory Group just to name a few of his accomplishments.
Chief Business Officier/ Co-Founder
Al is a native of Chicago’s West Side. During his childhood, he traveled extensively and was exposed to different cities with varying cultures. After three years of living in Japan he returned back to Chicago he began working for the Law Offices of Chapman and Cutler LLP as a paralegal professional in the Public Finance Department.
As a paraprofessional, he assisted in the process of mergers, acquisitions, financing, and other corporate transactions including due diligence, disclosure schedules, regulatory filings, ancillary agreements, coordination of closings, post-closing transition and compliance, maintaining corporate archival processes for business records, organizing and maintaining corporate ownership documents, conducting legal research, assisting with special projects for legal, operations and other corporate departments.
Mr. Raiford has also organized, supervised, managed and produced a variety of promotional, entertainment and special events such as: developer/manager/party for Crown Point, promoted and organized Strawberry Festival in Grant Park; organized and promoted Battle of the DJ in Yokohama, Japan, and “Mid West is Cracking” Tour throughout the southern regions of Illinois.
As a husband and a father of three, who later adopted a child, Al has always demonstrated his love and compassion for children. At St. Mark’s Missionary Baptist Church, he served as a Youth Director under Bishop Willie L. Jordan. Al has also volunteered for many not-for-profits such as Ladder Up and the Sparks Program.
While working with these agencies he saw a need to reach youth in a way that would excite them and bring forth a positive change in their lives. With that as his ultimate goal — BOOKS OVER BALLS was formed.
Roxie Williams is a woman born and developed on the southside of Chicago. A visionary leader, a successful entrepreneur who advocates for the homeless, teen mothers and at-risk youth. She is a founder/Board president of RRC where she empowers women and mothers residing in at risk neighborhoods to make positive changes in their behaviors. A much-in-demand motivational speaker licensed and ordained minister, small business coach and diversity, equity and inclusion expert.
Roxie educates, empowers and inspires youth to succeed against all odds. She is a woman who has made a difference in the lives of homeless teens and human trafficked youth. A woman who gives practical help to those in distress. Through her humanitarian work she has received many awards and sits on multiple boards helping to fundraise and raise awareness of the needs of our youth and women. Although she is concentrated on humanitarian action rather than politics, she is the former vice-president of the League of Women Voters Homewood-Flossmoor area. She is a Commissioner for the Clergy Commission in the Village of Hazel Crest.
Roxie is focused on violence being a public health crisis. A woman who encourages public investment in evidence-based programs and policies that work with schools and community leadership to help reduce access to firearms by youth and individuals who are at risk of harming themselves or others. Her life goal is to help prevent tragedies and save more lives.